Art direction and design for a proposed seasonal fragrance complementing the Bombshell core brand, inspired by Victoria’s Secret brand equities.
Creative direction, concept, photo direction and design for the redesign of a mass North American makeup brand for global expansion, inspired by pop culture and art.
Art direction, concept, photo direction and design for the "Smart Embrace" denim campaign.
Art direction and design for the redesign of the So Sexy hair care line, inspired by Victoria’s Secret brand equities.
Art direction, photo direction and design for a seasonal makeup collection complementing the VS Makeup core brand, inspired by Morocco and Yves Saint Laurent’s Jardin Majorelle.
Art direction, concept, photo direction and design for makeup kits and palettes complementing the VS core makeup brand, inspired by Victoria’s Secret brand equities.
Art direction and design for seasonal body care gift sets sold at Sephora stores, inspired by L’Occitane brand equities.
Creative direction and concept for a collection of seasonal gift sets, inspired by Avon’s brand equities and heritage brochure illustrations.
Creative direction, concept, photo direction and design for the redesign of an upper mass global makeup brand complementing the Avon True Color core brand.
Art direction and design for a proposed body care line inspired by Victoria’s Secret brand equities.
Art direction and design for the "Fit is Everything" campaign brochure.
Art direction and design for a collaborative makeup collection with designer Christian Siriano, inspired by the Siriano Fall 2008 runway collection.
Art direction and design for seasonal and core brand soft shapes.
Creative direction, concept, photo direction and design for the redesign of a value makeup brand for the Asia Pacific market, inspired by youth and pop culture.
Art direction, photo direction, on set styling and design for North American seasonal catalogs and direct mail.
Art direction and design for a seasonal fragrance complementing the Parfum Intimes core brand, inspired by Spring florals and chiffon.
Art direction for the redesign of a professional makeup line complementing the VS Makeup core brand, inspired by backstage products.
Creative direction, concept, photo direction and design for the redesign of an upper mass global makeup brand complementing the best selling Anew skincare family.
